This rug is lovely. It is a thick wool and although it has shed quite a bit at first, it will last for years. The color is not what I would call ivory but instead a light beige/tan mix. It's worked perfectly in my space and I think Overstock is the the best place to find a quality rug at a great price. We looked at other websites before buying this and saw this exact same rug on a competitor's site for more than twice the Overstock price. Great buy!