I've had the rug for almost 4 weeks, and it still hasn't stopped shedding despite the fact that I vacuum daily. Plus, the new rug smell hasn't diminished yet, either. The colors are more muted than I anticipated, they have more grey undertones than I expected. That said, it has a very dense pile, and is one of the few fairly plain area rugs available. It is clearly high quality. I just hope it stops shedding soon.