A friend of mine had one of these and I used it. I had never had a flat iron get my hair so smooth and flat in that short of time or even close to that! I had to get my own! She had paid $100 more for hers than I did on Overstock! She was jealous when I told her that. This product is well worth the money! I spent more on it then I did any of my other flat irons but they never lasted very long and were not great quality so in the end it is going to save me money. My friend has had hers for 4 or 5 years now and it still works great!