I purchased these for a guest bed. Every guest is going to like different kinds of pillows. I chose down alternative because I prefer down/feather pillows, but I didn't want to spend a lot of money, wanted something comfortable enough, non-allergenic, and didn't want feathers flying all over. The thread count is decent, and the rating was good. I chose firm because the last bunch of pillows I purchased from Overstock did not hold up. The floral design is nice, but it's not like you're going to see it under the pillow case. I have barely used these, but SO FAR (if they hold up) I think guests will be comfortable enough on them.