Love this hair dryer! If there had to be any negatives, I think the cord is too long and thick for my personal bathroom. Probably perfect for a salon, but that is just my opinion. Otherwise, it is not as loud as a "normal" hairdryer and dries my fine, but thick hair in half the time as my old dryer! My hair comes at smooth, and even in Florida, I barely need to use my chi flat iron after my blow out (it is Feb now, ask me again in July, that could be another story...) I am very happy with it so far and have even bought one for a gift. The only thing that I am concerned about is that I didn't get the warranty and in about a year it has a reputation of dying out. Enjoy it!