The price was great was for this product. I have been looking everywhere for a chi straightener but they were always so expensive. I used to use a cheaper straightener and I can definitely notice the difference. My boyfriend says that my hair doesn't smell "cooked" anymore. It makes my hair amazingly soft and shiny. It also straightens my hair immediately. It used to take me forever to do my hair now it only takes a couple of minutes and its stick straight and looks so healthy. I would never go back to my old straightener or any other one ever again.