I bought this soap because I had an itchy rash on my face and arms, which I get every Summer when it starts to get humid. I have never had it on my face before, but did some research and found that the seabuckthorne ingredient might help. After washing my face with this soap a couple of times, I noticed a big difference. The rash is gone on my face, and my skin is much smoother. It made my skin alot more firm, and it looks healthier. One thing I'd suggest is using it just once a day at first to make sure your skin can tolerate it.I've read reviews that suggest it's a bit strong for some. It was ok for me. I use a small amount of sensitive skin lotion because it can dry your skin out a bit. While it's been an effective product, I was a bit concerned because I noticed my skin looking a bit more blotchy and lighter in some areas. I have lighter/caramel complexion, with some lighter patches here and there. I thought maybe the soap was lightening my skin, so I did some research again, but didn't find anything about it having this effect. I hope it doesn't contain ingredients that lightens skin. I'm going to assume it's just my skin that's a bit blotchy and in need of a tan! Overall, it's been a good product for me, and the price is great.