I am VERY particular about pillows. I have bought and returned several pillows over the past few years looking for the perfect firmness since I am both a side and back sleeper. I ordered two of these in the queen size and they are as near to perfect in firmness and loft that I believe I will ever get. They fluff extremely well with minimal shaking and are the firmest goose down pillows I've ever felt. They are still very soft and easy to melt into. Great buy for the price considering the amount of down in each pillow. Department stores usually charge 2 or 3 times as much for duck down pillows. In writing this, I'm actually thinking I should purchase a couple more to put away for later use.