I guess anything that is not down could be considered a "down alternative". I have bought two other down alternative blankets for a similar price in the past and the quality was MUCH better. This is nothing more than a cheap 100% polyester blanket. When they say "light weight" they aren't kidding- it reminds of the cheap comforter sets I bought in college 20 years ago. It is a brand called "Cozy Nights" which is made in China after a quick google also seems to be sold at Kmart and Sears. I have always been happy with the quality of items I receive from Overstock but this is no deal. I will be returning it.