After reading the other reviews I decided to purchase this item based on the color. It does look white in the picture, but I preferred gray and seafoam green. it looks great in my bedroom and love all the shams and pillows. the sheets aren't the great quality though. I prefer softer sheets than the ones provided in this set. I alos wish they included THREE euro shams for the King set because this looks best when you set up your bed. Everyone who has come over to see my room tells me how beautiful my bed is. Quite happy for the price of this set.