This is the softest fluffiest comforter ever! I love the creamy color instead of your basic stark white. It fluffs up and is super warm! It really does feel like cloud. This comforter will keep you toasty warm. It is worth the money. Even though it is down alternative, it feels like the real thing. An excellent product. Highly recommend if you want something fluffy and warm. If you get cold easily at night, this is the comforter for you.