I bought this quilt trying to match a very dark chocolate color already used in the room. I realize it is difficult to "match" colors - especially when buying sight unseen - but based on reviews of this quilt being a "dark" chocolate, I purchased it. This may be splitting-hairs, but I would describe the color as more "milk" chocolate - slightly lighter than the chocolate of a Hershey's bar. All that said, it was such a high quality quilt I decided to keep it. It is very well made and beautiful in its simplicty.