This rug is very rich and beautiful, thick and plush. Nice to walk on--barefoot. The rust is more like brick, that is a grayish hazed red brick color; yes, it is not orangy nor red. The lines throughout that appear quite light on my screen are not as prominent in person, which I like. A word to people that have a problem with shedding. Do not vacuum your new rug for four (4) weeks. This time is needed to "walk the rug in," in other words, so that the pile can settle. Also, fashionable high power uprights are likely to pull out fibers, please use a pull-behind-you canister type vacuum, these are more gentle on those nice wool rugs. Finally, I very much appreciated overstock's customer service team and service, they helped me return an wrongly ordered item (on my part) which allowed me to order this really nice rug. I am very happy.