I purchased this mirror to help me to see while putting in and taking out contacts. It is a really strong magnification...I had no point of reference for what 10x was... This mirror tilts, and the reverse side is lighted, but no magnification. I have found it to be really helpful in plucking of stray brow hairs, applying makeup. Just be aware that because the magnification is so strong, your need to be really close to see clearly...you can't move back or things become fuzzy.