I purchased these pillows because of the great reviews: Theres lots of good reviews, and some bad reviews. Seemed like theres only a handful bought "bad" pillows so I took a chance and purchased it anyway.. The pillows look great once its in a case and on the bed. I couldve sworn it was described as firm, but as I lay my head on it, my head falls straight down to the bed. No support! Its tooooo soft. As for the "gel" description: it seems as if its regular "fill"..Nothing fancy. I guess I was naive enough to believe that the "gel" was that comfy jelly fill stuff. Slept on it for 1 night, and ended up switching back to my old pillows in the middle of the night. These will only be used for the decor pillows now.