White the actual comfort of the pillow is a DREAM.....I was extrememly disappointed in the SMELL! It smelled of chemicals and gave me a sore throat. The insert did say it would smell like chemicals and to "air" it out for 72 hrs which I did. No change. I called the 877 number for the product; but received no phone call back. I regrettably returned this pillow. If you are sensitive to smells, DO NOT BUY THIS PILLOW.