I was a nervous wreck about buying a pillow online, as I am a firm believer in the need to actually put your head on a pillow before buying it. However, I was desperate for a king size memory foam pillow, and they are hard to come by! The price and the reviews sold me on it, and I am thrilled! I went for the "soft", which was still a big change from the standard polyfill or feather pillow you may be used to. It feels a bit hard when you first put your head on it (especially if you keep your bedroom cold), but as it soaks up your heat it softens and becomes very comfortable. I used to wake with a neck ache and sinus trouble every morning - but I have had NO TROUBLE since the day I got this pillow! The only cons: It is slightly smaller than a standard king pillow (which doesn't bother me a bit or affect comfort, but your pillow case will be a bit loose), and my husband thinks it's a little too flat for him (but it's perfect for my taste).