We bought this on the recommendation of a neighbor. At first it seemed too firm (we got a "soft") but we've gotten used to it. Also, for the first couple of weeks both of us (myself and my husband) woke up with a backache. Very persistent and very strange. I got a massage and the therapist suggested it might be that you need to use different muscles to turn over and move in memory foam-type beds, and to give it a little more time. We did and it turns out she was right. The backaches subsided after about 2 weeks and now we find it very comfortable. So... give it time, don't give up on it right away. Also, there is definitely a mild unpleasant scent that is emitted from this mattress, but it's very faint. I've purchased a hypoallergenic mattress pad and hopefully that will block it out.