Having worked as a manager at a major national mattress store I know what to look for in a mattress. I was sold on the concept of memory foam a long time ago. So when our coil mattress started to not provide a good night's rest I decided to purchase a memory foam mattress from Overstock. I have always said quality is better than price, but having purchased a few larger items from Overstock I was willing to try a mattress. Keep in mind even the "soft" memory foam will not feel as soft initially as your typical pillow top or plush coil mattress. That is just the way memory foam works instead of pillowing you it cradles. We purchased the medium 11" memory foam mattress. We sleep wonderfully. We are both side sleepers but sometimes find ourselves sleeping on our backs with no discomfort and less flipping and flopping around. I recommend getting the mattress ready in the same room you are going to place it, air it out a bit, walk all over it to break it in (that's what we did in the stores!) and then go to bed. Overall = Great comfort, great price, fast delivery, great packaging and nice looking product!