Okay here it is! I've had this memory foam bed for two weeks now in order to give it a fair review. I previously had a spring mattress and I'm a big fan of extremely firm mattresses. I was about to order this mattress in firm but after reading some reviews decided to go for Medium. I LOVE this bed!!! It is firm enough but supple enough as well. My bed looks exactly like the one in the picture. My roommate got the firm mattress, and instead of the tan cover it brown. He loves his bed too! My boyfriend loves it and we have both never slept better. It is kind of hard for me to get out of bed. The problem is that the bed gives such amazing support and is not uncomfortable in any way at all that it is so easy to drift back into sleep once you lay down!After two hours of opening the box it came in, the firm bed definitely feels a lot firmer than the medium. However, after a day, you can only feel a slight difference in firmness. So to everyone trying to decide what to go for, I think you can't go wrong with any firmness. Just go for Medium if you're not sure. Again, this is a terrific bed!