I would have to say I'm pillow picky. The first night I was not at all impressed but decided I would give it 5. It took some getting used to, but now, I can't sleep without it. I love it. Highly recommend it for anyone with a sore neck altho after that first night my neck was feeling sore. It went away as soon as I got moving around, and after the 3rd night it has never returned. I can honestly say this pillow is the best one I've ever had. The only bad thing is now I'm spoiled!