I always used a much larger flat iron, but I decided to try the Chi 1 inch. It works great, gets closer to the head, leaves hair feeling soft silky smooth. The extended length allows for more hair, compared to your regular 1 inch flat irons. I'm very impressed with this product. I would recommend this product. The only down fall is that the buttons sometimes get in the way, but its just a matter of getting use to holding it closer.