Now you may be looking at the picture and reading that it is plastic, although it looks great and those details should be ignored. It doesn't look like a cheap piece of plastic that you may think it does. It looks expensive and does a great job of keeping the watches wound. Also the feature of forward or backward winding is great because one of my watches didn't keep time on the forward winding, but did on the counter-clockwise rounding. Also some have written that it is loud. Yes you do hear a little huumm but its a LOT lower than hearing a clock going tick-tock. I never realize the sound until COMPLETE silence and only when I'm close to it. Then to wrap up this watch winder is great because it has the timer; on for one hour, off for three. This way the watch is getting wound and not over wound, and you don't waste energy on pointless usage.