This sheet set is very soft and I'd compare it to my Pure Beech sheets from BBB. Not quite as soft but pretty close and cost less. They've only been through 1 washing so far so we'll see how they hold up. They are much thinner than I expected though but I am very happy with them so far. They fit very newly on my 11 in foam mattress that I also purchased from Overstock. The combination is pretty heavenly.