My wife has been having a hard time finding just the right bed pillow. She does not like a thick pillow, nor does she like one that is so thin that there is no support. This pillow turned out to be just right for her. It is not too thick and it is not too thin. Even though this bed pillow is sold under the name Bodipedic, the tag on the pillow says Sleep Innovations. It just so happens that I bought my favorite bed pillow at Overstock a few years ago, and it is a Sleep Innovations pillow too. Now were both happy with our Sleep Innovations bed pillows. They are far better than what you would expect for the price, a bargain for sure.