It probably is one of the nicest smelling, if not the nicest smelling. colognes on the market for men. The smell is subtle, women find it very sexy, and it not the kind of fragrance that when you leave a room or an elevator the scent is still lingering in the air. Of all the colognes I have tried this is my very favorite because of the fact the it does not overwhelm you or anyone around you. I can't tell you how many people at a party or even when I have been out have asked, what is that cologne you are wearing, it smells so clean and so nice. When I tell them Kenneth Cole Black many women have said, I am getting that for my husband. I also like the idea of the many wonderful things Kenneth Cole does with his profits and gives to so many worthwhile charities and projects.