I have always had latex pillows, grew up on them. Latex doesn't gather dust mites, which is great for allergy suffers. They last an average of 7 to 8 yrs for me then they start to break down and become to flat. These are nice and plump and a little firm, perfect for side sleepers and very comfortable. Overstock has the best price for a really good latex pillow, they are not all made the same.