I've never had a memory foam pillow before and have wanted one for quite some time, but was not willing to spend $100+ on one. I finally decided to get this one to help stop my aching neck issues from standard pillows and I was quite surprised with it. At first it it a shock to get used to, since it is quite stiff when you first lay down on it. But within seconds it conforms to you and as you sleep it keeps evolving into what feels like a soft cradle. In the morning I don't want to get out of bed since it feels so soft, and the pillow returns to it's former firm surface as it should. There is a slight smell to the pillow, but it does not bother me. It comes with a zippered case and I put another standard pillowcase easily on top of that. It is the proper size and fills the case without having to stuff it into the case like I've read on other foam pillows. It also ships in a plastic bag with handles to make it possible to transport if needed. I think once my kids get a chance to test it out I'll be buying several more of these for them! The reason I gave it four stars is because I've only owned it for a week and have no idea how long it will hold it's shape, and I would like it to be a little softer from the start, but it does become very soft and comfortable the longer you lay on it, while still offering support.