I bought this pillow mostly because its claim to 700 fill power of down and 16 oz of fill for the standard pillow. I thought 700 fill power meant it would be of good quality and last longer. Its firmness says it's soft medium which I liked better than other which just said soft. I alsoI thought 16 oz of fill or more for a standard pillow was fairly firm and poofy. I let the pillow sit out for a few days hoping it would poof up more but it didn't. It stayed fairly flat. When I lay on it I can feel straight through it. If I sleep on it I'll end up bunching it up which I don't find very comfortable either. I would give this pillow 1 star, but i'm thinking maybe I need to learn more about pillows next time before buying another.