I had recently discovered latex pillows and purchased one from Overstock which I loved, but which was way too plump to actually sleep on (but great for propping up to read or watch TV in bed). I was unaware that they came in soft, medium, & firm versions - so it was my error not to check. I realized I preferred a soft latex pillow for sleeping, one more squooshy and flat - and when I saw this one online I ordered it. I was not disappointed - it's excellent!! Very comfy, but more piable and flatter than the firm one I'd ordered originally. This is the perfect pillow for a stomach steeper, or a side sleeper. I purchased a king size one so I could use it as a body pillow - it's fantastic!! Supports your neck, but is also soft and pillowy.....all in all I love this pillow and just purchased another!!!