These pillows are firm and really comfortable. I have used latex pillows for years and find them to be the best for firmness. Will not crush like feathers, shredded foam, etc. The pillows that I am replacing must be at least 20 years old. They have turned yellow and started shedding foam. Just as comfortable but sure didn't look very good. I have purchased two sets of other brand latex pillows and returned them because they were too soft. These are perfect.