And this is definitely my "just right" pillow. I have tried down, imitation down, memory foam, buckwheat, you name it, and this is the best pillow for me. I am a side sleeper and the "firm density" latex pillow keeps my head elevated at just the right level. My husband moves around more when he sleeps and he really likes this pillow too. We like them so much I bought a set for our RV. I hate sleeping on any other pillow!