These are probably some of the best bath towels you'll get for the price. At about $$$ per towel, you're getting a thick, soft, luxurious feeling bath towel that is also absorbent. We've washed our towels a couple times now and they still feel plush. Originally we purchased these towels for our guests, but may just keep them to ourselves! I don't think I could go back to buying the towels at Target or Walmart-- it's worth the few extra bucks for something you're using every day!