This is not super fury, not fury at all. It is tightly woven and perfect for those who prefer the understated. I did not care for it, but my friend went nuts. So I had to order more of the exact one for gifts for her and family members. Very high quality and well worth the price. Very very soft...again a serious product, nothing flimsy about it at all. . Something you can gift and be proud of -- price incredible!!! Have seen similar for 4 times the cost.