The rug is plush, and somewhat soft, but not very high quality. It is on par with the kinds of rugs they sell at discount chain stores. For its large size, the price is unbeatable, and the design definitely adds some spice to our living room! The rug arrive tightly rolled which caused some lumps after we unrolled it. My only complaint is that it's taking a while for the lumps to flatten out. Overall though, I'm glad I bought it!