The pillows are squishy - I don't know how else to describe them. I ordered the firm , but they are not like other firm pillows that I have. It works well for us, but if you want a truly firm pillow (rock hard), do not get this. I think because they are "down alternative," they are intended to feel more like a down pillow would. So if that is what you are looking for, these are perfect. The firm pillows are pretty full so even if your head sinks in a bit, it doesn't become completely flattened like a real down pillow would. These are good pillows, but you just need to be aware of what you are buying.