I was worried that it would look manly but isn't. I bought the tan color, which is actually soft and toned down. It is, however, a bit large for my feet (women 6 1/2 - 7). I bought small, which I found to be a bit larger than I would like, or maybe I am just used to women's socks that fit my feet perfectly. Besides sizing, these socks are warm and provide much support. I wore it today for my long walk (5 hours) and felt like stepping on clouds in them. I don't know yet how they will stand the test of time.
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