I think our 3 year old finds this a ho-hum activity since she knows her colors quite well and doesn't have a lot interest in this activity. She certainly prefers the blank side so she can design it herself. I think it's a good color-learning activity for those needing to learn colors.
This set has made it through all 3 of my children. I home school my kids and have used it as a hands on way to learn beginning letter sounds of words. The pieces are made from a very thick cardboard that has really withstood heavy wear over time.
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