dont know what the 'pop' part of the toy name refers to but want to clear it up since other reviews are misleading. there is no popping sound (loud or otherwise) to potentially startle a cat. think of a dense rubber ball cut in half with a soft fuzzy tail attached because that's what it is. when thrown onto a hard surface like a wood floor, because it's just half a ball, it bounces/wobbles/spins when it hits the floor creating a very naturalistic mimicking of, say, a real mouse tail. our cats love it and will fight for it. buying a couple more. only issue to mention is that while the tapered orange tail is soft, it gets stiffer towards its pointy end and our cats were able to break this part of the tail off the 1st time they played with it. wound up having to trim the tail off from the point where it was stiff. not a big deal.
One of the other reviews said this and I didn't believe it. But the cats could smell this toy through the ups packaging! They stole the package and started chewing through it! Never did that before. I was miffed until I saw that it was their toy! They love this little catnip pillow ... I need to get a few more. From the picture I mistakenly thought there would be three of them. My fault for not reading. Going to order more.
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