I have not found another watch in stores or online that provides such an easy to use timer. It is not necessary to look at the watch when setting the timer...just push the top button and listen for the number of beeps (1 beep sets it to 1 min., 2 beeps = 3 min, etc.). There is no irritating beeping to let you know that time is almost up. It simply starts to beep to let you know the time is up. One push of the button stops the beeping. I use this watch every time I run, as I am starting off slowly (walk for 5 min., then 1 min. run + 1 min. walk intervals). No other watch provides such an easy to use timer. I purchased a second one, just in case, as I would be so unhappy to be without this timer. I will use this watch in any situation that would benefit from a timer, as it is so much easier to set and stop than my cell phone, and other watches. Definitely not a beautiful watch, though...I wouldn't wear it while trying to appear professionally well dressed.
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