I received the mattress, opened the box, and there was the mattress and a brochure for a Sleep Innovations mattress by Innocore. There is no mention of Serta anywhere, including the mattress tags. Perhaps Serta is made by Innocor or is manufactured by the same company, but I don't know for sure. All Serta mattresses I've seen, including the mattresses that this is replacing, has a Serta logo and name on it. It is comfortable, but firmer than expected. It would be nice if it was a little softer, but I do sleep pretty well on it so far. Pretty good though and I like foam better that spring/coil mattresses.
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