About the art: Within the rug trade the term Sarouk encompasses pieces woven in Arak its surrounding villages and the plains of Farahan in central Iran an area long celebrated for its weaving excellence. In the 19th century Sarouk rugs often displayed intricate allover designs such as the Herati and Gul Hennai rendered with around 100 asymmetric knots per square inch on sturdy cotton foundations. By the late 1800s inspired by the grandeur of carpets local weavers embraced a more formal aesthetic producing factory made rugs with central floral medallions and precise symmetry. This medallion style prevailed until the years following World War I when Sarouk artisans pioneered a more open composition: graceful detached floral sprays scattered elegantly across the field. This innovation became the defining hallmark of the Sarouk tradition captivating global markets and collectors alike. Today the influence of this design endures with Sarouk inspired rugs woven not only in Iran but also in India Romania and Pakistan each echoing the enduring beauty and legacy of Persian artistry.