Whitmor's Clear Gift Wrap Organizer allows you to safely store your unused rolls of gift wrap. With the clear vinyl walls, you can see what is inside without having to pull it all out. Easy to clean, just wipe with a damp cloth and towel dry. This organizer has the capacity to store 25 standard 30-inch rolls of wrapping paper but can also store tissue paper, ribbon, and other wrapping supplies as well. Designed with a zippered top, you can easily access your wrapping paper throughout the year. Whitmor is a 4th generation family-owned and operated business. Since 1946, Whitmor has been dedicated to bringing organization home by creating products that simplify everyday life. Ensuring that those products are built with integrity, value, and innovation is our commitment to you. Whitmor customer service is available in English and Spanish Monday through Friday from 8 am - 4: 30 pm CST. You may contact Whitmor toll-free at 1-888-944-8667 or via email at help@whitmor.com