The color deepens with repeated applications. It is very red in the applicator but it is so clear that it does not color the skin the same red - it goes on more pinkis- then deepens if you add more.
I don't know if I've ever had a gloss or lipstick that didn't lump up and dry out my lips. This DOES NOT! I absolutely love this brand. They smell nice too!
The balm never fails to impress me this lipgloss is all and more! Not only do I love the color, the texture is very smooth and even seems to plump up my lips without the burny feeling, also love the smell like a minty clean taste. Just awesome!
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