Love this product! Excellent value in this large size. Thanks to Overstock for stocking this product in this size at this price. I will definitely purchase again.
I cannot use permanent hair color, but wash my hair every day, so I need something semi-permanent. Used the old Loving Care for 45+ years, until discontinued...now there's a replacement that may even be a bit better: it lasts about 10 days on me.
I love color wow. It is my first time using it and I am very pleased. I purchased the red as my hair is colored Auburn with multiple highlights of dark brown and blonde. It is easy to use and you can put it only where you want it unlike with sprays that I have tried which don't allow for any precision. There is no stickiness or feeling when you touch it. It lasts through brushing and for three days before I shampoo. No touchups needed. Incredible to have my gray and dark brown roots covered so easily.
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