This is my second CHI flat iron. I purchased it after my first one died while traveling (I was using an electric converter which is NOT recommended for hair appliances). My first CHI lasted me ten years though so I wasn't upset. This one is a step up from my other one in that it has a digital temperature control. I have fine hair that is bleached so I like to avoid using high heat. This one starts at 375 degrees and goes up to 425 degrees. It also heats up super fast, usually less than 30 seconds. The travel pouch that comes with it is nice as well. Overall I am very pleased with this product.
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