This is an authentic ghd flat iron. When I received it in the mail, I immediately went to the website and registered it. While it is a great flat iron, it was a bit small for my very thick and long natural hair ( I am Afro-American). If your hair is thin or relaxed, I say go for it. If not, then I would either buy the 2 inch one. I also live in Florida, so when the humidity hit my hair, it puffed up, so I am not really happy about that. I don't think that there is really a holy grail flat iron. It did heat up in under half a minute!
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