Bright Beginnings DHA, ARA, Prebiotics 23.4-oz Premium Infant Formula

by Bright Beginnings
Today $17.99
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ITEM# 12959906
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ITEM#: 12959906

Bright Beginnings premium milk-based formula for 0-12 months provides a triple benefit for your baby. Bright Beginnings Premium formula is nutritionally comparable to Enfamil Premium Lipil and Similac Advance.

Product Features
  • 23.4 ounce canister
  • Brain & Eye support: Fortified with DHA & ARA, nutrients found in breast milk to support brain and eye development
  • Immune support: Prebiotics, like those in breast milk, to support a healthy immune system
  • Growth & Development: All the nutrients, vitamins, and minerals your baby needs for excellent growth and development during their first year


Dimensions 5.5 in. H x 5 in. diameter
Country of Origin United States

Product Reviews

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  • Most Recent

  • Excellent Formula

    I bought this product as a case of six and it is just the same as the Parent's Choice or Target's Up & Up brand as it is made by the same manufacturer. We have had no problems with it and buying from Overstock we were able to save a bunch of money!!

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  • Great product at a great price
    Verified Purchase

    This formula had more of the effect of Similac's premium on my son even though it says its meant to compare to Emfamil's premium. That is, it gave my son more spit up and uncomfortable gas than I'd like, but not everly so. I try not to assume it was just due to the formual because I am also breastfeeding and it may have been something I ate. The only 100% certain thing about it I don't like is that it doesn't dissolve very well. It takes a little more effort than other powder formulas. But you can't beat the price! It's definitely worth it.

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Our standard shipping method is ground shipping. We also offer expedited shipping for most items. Your final shipping cost and estimated delivery timeframe will be available at checkout.
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Non-Returnable Item Policy:

This item is not returnable unless the problem you experience is the result of our error.
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For your protection, all orders are screened for security purposes. If your order is selected for review, our Loss Prevention Team may contact you by phone or email. There may be a two business day delay to process your order.

** Most Oversize orders are delivered within 1-4 weeks. Some orders may take 6 weeks to be delivered.