My stylist (I love my stylist!!!!) told me about this product so I could keep my highlights from looking ash-y or grey. Love the dial-by-number feature which allows you to adjust the amount of "gold" toning so you can use less if you are fresh from the salon or more if your highlights have gotten tired looking. Very easy to use and will allow me to go longer between highlights. I have always liked and used Redken although now I am using some WEN products.
As the first RedKen Director of Colour in '69 I was originally leary of RedKen after the demise of co-founder, friend and Forbes 8th most powerful woman in the world. L'Oréal does have quality products and has kept RedKen Fifth Avenue products up to my standards as I buy only RedKen the original when I may find and now I am very satisfied with Redken Fifth Avenue, thanx for a fine vendor, excellent packaging and rapid delivery.
Redken is the only shampoo that I use, but usually it's so expensive for the big 33 ounce bottle. When I seen it offered on Overstock I couldn't believe how inexpensive it was. Great product with a great price!
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