This is the second time I have purchased this hat, and the first one lasted literally 10 years. I hope they're still made the same! You can completely crush this hat over and over for years and it still shapes back up to the perfect wide brim for beachy sun. I don't use this hat for driving or hiking because of the wide brim, but it's perfect for the beach. The last one got lost in the ocean, or I would still be using it.
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